Ways in which AI has changed how we do things in behavioral science / business:
AI simulations / synthetic user research (in addition to human user research) NNGroup has written a lot of critical on how/when to best use synthetic data.
Vibecoding experiments You can build the random user assignment logic into the vibecoded app. I did this for a project with EY’s head of Behavioral Science and AI Simulation - case study is here
Custom GPTs/Agentic workflows Instead of doing the thing yourself, you can train AI agents to do them on your behalf.
Behavioural Insights Team’s writings on AI are the most comprehensive resource on AI and human behavior - linked here
Some people to follow