Last updated in 2024

🧪 Hi, I'm a UPenn grad student, ex-Founder and Cambridge researcher experienced in leading end-to-end quantitative and qualitative projects in:

product, marketing (40K+ LinkedIn followers), and research

via AI, experimentation, and behavioral science*

*Using science to make higher probability decisions with attractive cost-benefit ratios (in the words of Matt Wallaert)

🧠 Founded Behavioral Marketing Lab and helped founders reduce marketing costs, increase email-related metrics (2-5x industry average) and sales

....while making solutions more human-centric, value-first and delightful for their ideal buyers.

(I dropped out of UChicago's MA Psychology with a $20,000 scholarship to do this by the way :P)

🗺️ Founded Behavioral Futures Roadmap and helped Global South students (who have ZERO access to high-quality social science research) land positions at Yale, UChicago, Cambridge, Oxford, Penn, etc

....while maximizing social impact and profit simultaneously by using free + paid resources (for those with more disposable income who preferred paid resources).

🎓 Was a Quantitative Behavioral Economics Research Intern at Cambridge and LSE, researching polarization

....after getting month-on-month rejections, ghostings, rude replies from around 75 profs for research internships :")

(At least, it prepared me well for my business in which only 3-5% of your ideal buyers are ready to buy your solution :P)

My career has been experimentation-led: I've tried a 100 things, failed at most. Learned, iterated, tried again.

And it's been weird (so weird that I've written a standup comedy set about it).

I didn't enjoy school or college where info was imposed on us and we had no scope to experiment and fail. So I didn't enjoy learning there.

I've taught myself most things that have led to my conventionally successful achievements

(a skill I mastered after self-teaching keyboard and electric guitar for 10 years)

Ultimately, my work and life is driven by experiments to maximize fun, profit, and social impact while being as kind, curious, and helpful as I can be.