🧪 I’m an experimentation-led quantitative generalist with experience leading end-to-end projects in business and social entrepreneurship using behaviorally-informed approaches.
(Last updated in 2024)
Hopefully probably studying at UPenn if you're reading this in 2025 or 2026.
🧠 Founded Behavioral Marketing Lab and helped founders reduce marketing costs, increase email-related metrics (2-5x industry average) and sales
....while making solutions more human-centric, value-first and delightful for their ideal buyers.
(I dropped out of UChicago's MA Psychology with a $20,000 scholarship to do this by the way :P)
🗺️ Founded Behavioral Futures Roadmap and helped Global South students (who have ZERO access to high-quality research) land research positions at Yale, UChicago, Cambridge, Oxford, Penn, etc
....while maximizing social impact and profit simultaneously by using free + paid resources (for those with more disposable income who preferred paid resources).
🎓 Was a quantitative behavioral economics research intern at Cambridge and LSE, researching polarization and the impact of caste-class interactions on agency
....after getting month-on-month rejections from around 75 profs for research internships.
(At least, it prepared me well for my business in which only 3-5% of your ideal buyers are ready to buy your solution :P)
My career has been experimentation-led (I've tried a 100 things, failed at most. Learned, iterated, tried again)
And it's been weird (so weird that I've maybe kinda perhaps written a standup comedy set about it).
I didn't enjoy school or college where info was imposed on us and we had no scope to experiment and fail. So I didn't learn at all there.