In Sep 2023, I went to Chicago, began studies at UChicago but dropped out in the first month as I realized that I wanted to explore applied behavioral science in industry and development sector at that time, and not academia (even though that's where one of the pioneers of the field, Richard Thaler, teaches).

Began working with Irrational Labs soon after, and continued my business, the Behavioral Marketing Lab 🧪 (www.behavioralmarketinglab.com)