We behavioral science people know the importance of salience and the mere-exposure effect.

Yet, we don’t apply them where it ACTUALLY matters most: You could be THE BEST at something, but it doesn’t matter if people (especially your ideal clients) don’t know about you.

How will you convince leads that you’re right for them, when your ideal clients don’t even know that you exist?

Irrational Labs realized this, and did something about it (used social media of their CEO and MDs for non-salesy marketing).

Because, see:

• You could create the exact same product as Irrational Labs
• You could post to your small audience the exact same posts (assuming that you have an audience)
• You could have a better product / service or better promotional posts

But Irrational Labs would still be able to charge more than you, they’d sell more people than you would, and potential clients would like them more.

That’s the competitive advantage of a “personal brand”

And that’s what I’ve done for my business, and for Behavioral Science businesses, including Irrational Labs.

Imagine you could: