BeSci is:

• Using data-driven experiments (over the CEO’s or the highest paid person’s intuition)
• Focusing more on revealed preferences i.e. what people actually do (over stated preferences i.e. what people say they’ll do) due to the intention-action gap
• Being informed by social and cognitive psychology - cognitive biases (”irrationality”), huge role of environment/context in behavior, knowing information rarely changes behavior, etc.

Benefits of BeSci, when done right: reduce cost, increase revenue/impact.

BeSci costs exponentially less time, money, and energy, and gets more revenue (if business) and social impact (if development sector) faster.

This is a great intro to BeSci: https://docs.google.com/presentation/d/e/2PACX-1vRjRehfHDbNoLOSm2GJj2zgXUF48qPX8M_duHX8dBnP1IF3CYcTtfznGd4r4-T_a8EL_zBjMmMcBPcO/pub?start=false&loop=false&delayms=60000&slide=id.g2d1afceed8b_0_13

There are two excellent, free courses on the subject.

1. Matt Wallaert’s course: https://mattwallaert.com/free-course/#tab-id-6
2. Irrational Labs’ course: https://behavioraleconomicsbootcamp.com/behavioraldesignonline/

Note: to get Irrational Labs’ course for free, you’ll have to:

1. Subscribe to the CEO Kristen Berman’s product teardowns substack at https://kristenberman.substack.com/leaderboard
2. Refer 5 people to the substack by sending them your unique link (which you’ll find at https://kristenberman.substack.com/leaderboard)
3. Once 5 people have signed up to the substack using your unique link, you’ll get an email with instructions on how to access the full course.