Psychology students, STOP looking for psych-related roles. Instead, take a role and BEGIN APPLYING psych/behavioral science to it.

Psychology (or applied behavioral science as it’s called in the industry) is a combination of methods/processes/approaches and findings that can be applied to improve outcomes:

🌍 Centre for Social and Behaviour Change applies it to development (Hi Pavan Mamidi!)

💵 EY applies it to wealth management and financial wellness (Hi Sameer Munshi!)

📱 Irrational Labs applies it to product design and marketing (Hi Kristen Berman!)

🌱 Behaven applies it to sustainability (Hi Fred Dorsimont and Julia Terlet!)

🌐 The World Bank applies it to combat poverty and inequality (Hi Zeina Afif!)

🔍 Swiggy applies it to product design and user research (Hi Preeti KS!)

💰 HSBC applies it to customer and wealth analytics (Hi Trishla Singh, PhD!)

☀️ Flourish Science applies it to happiness and well-being (Hi Xuan Zhao, PhD!)

💪 The Decision Lab applies it to health (Hi Sekoul Krastev!)

More specifically, Behavioral Science is a mix of social science disciplines, mostly Psych and Econ.

It’s the science of decision-making and implementing that knowledge to change behavior.

Some popular models for behavior change are:

⚙️ SIDE by BeSci.io (Behavioral Science in organizations) ⚙️ EAST by BIT ⚙️ B=MAP by Stanford’s BJ Fogg, PhD ⚙️ COM-B by UCL’s Dr. Susan Michie ⚙️ CrI2SP by The World Bank ⚙️ 3B by Irrational Labs ⚙️ Hooked by Nir Eyal

These models are rooted in understanding how people ACTUALLY make decisions, not how we EXPECT them to make decisions.

To learn these behavior change models, you can take courses as they usually involve a mini-project in which you have to apply the model effectively to get the desired result.

Courses at Intro to/Course in Behavioral Science (BeSci)/How to Apply BeSci